Industry News

Agent gives his business a makeover

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In the beginning, it seemed so simple: Real estate agent working with local homebuilder decides to tackle an "Extreme Makeover"-type home-renovation project for a deserving local family -- an elderly woman living with two children whose home was in terrible shape. "I wanted to do something that would get the builder some attention," said the agent, Greg Adamson of Lehi, Utah. "It was a little self-serving." Two intense weeks later, with volunteers fueled by $80,000 in donated labor and materials, the family was living in a fully renovated home. The project turned into a calling for Adamson and a cadre of volunteers, who turned a feel-good -- and admittedly promotional -- lark into a full-fledged charity. Since that first project in 2004, the group that turned into Heart2Home Foundation has taken in $2.5 million in cash and donations of labor and materials and has tackled a dozen makeovers in Utah. And the endeavor certainly got the attention ...