Industry News

Making fun of real estate listings

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If you're a real estate agent, you really, really, really don't want your listings to end up on Sara Lorimer's blog. That is, of course, unless you want people to laugh at them. Lorimer is the creator and overseer of, a two-year-old daily compendium of strange or aggressively ugly homes for sale, culled from multiple listing services by real estate agents around the world. And each photo usually is accompanied by a deadpan remark, usually from Lorimer, who says she's been smarting off all her life. "I remember my math teacher, I must have been in seventh grade, saying my mouth would get me into trouble one day," recalls Lorimer, who says it runs in the family. "My parents are funny people -- they were 'Monty Python' fans and they raised me that way." Lorimer's mouth, instead, got her into a burgeoning online empire. Last year LovelyListing was acquired by Cheezburger Network, the parent company of 34 humor-oriented sites, the most well-kn...