BrokerageIndustry News

Don’t forget the customer

Letters From the Home Front

As I was taking in a panel discussion at the Inman Real Estate Connect conference on the brokerage of the future, I was again struck by the sense that we are still missing the point. Our world is moving pretty quickly now. Someone didn't just move our cheese; they took it and made nachos. Things are that different, and time may be running out. During the brokerage reboot session, some very smart and influential CEOs from some very different yet successful companies were charged with designing a blueprint for a new brokerage model. Mission statements, names and logos were served up. Key issues such as office size, profitability, training and esprit de corps among agents and management were discussed. And an organization chart was presented. The organization chart was an orb, and at the center was the CEO. I get this. Surrounding the CEO were the agents since, as the panelists pointed out, the agents are the most important company asset. And all of those things offered by t...