Shutting the door on open houses

Part 2: Finding value in traditional marketing

There was a time when homeowners listing their properties for sale could automatically expect their agents to host open houses. Not today. I posted a query online for the nation’s real estate agents, asking them if open houses work — and nearly drowned in the enthusiastic and detailed responses, both pro and con.

Last week in this column, I presented five points made by agents who favor planting the open House sign in the lawn. This week, I offer five considerations from agents who say: Don’t bother — times have changed.

1. Many agents said open houses have an excruciatingly low conversion rate.