Feng shui staging tips

Book Review: 'Sell Your Home Fast in a Buyer's Market'

In business, they say that when the market is bad or revenues slow down, entrepreneurs should fight the urge to cut costs when it comes to marketing — in fact, upping the investment in marketing is one way businesses find they can counteract slow markets.

This counterintuitive truism also applies with real estate. While slow-market sellers generally want and need to pinch pennies, the investment of time, money and effort in strategic home staging often pays off in terms of getting your home sold — period — and certainly getting it off the market in a shorter time frame than its non-staged competition.

The aim of Norma Lehmeier Hartie’s new book, "Sell Your Home Fast in a Buyer’s Market: Secrets from an Expert Green Feng Shui Staging Designer," is to help home sellers use staging to best their homes’ competition in a market where buyers have many more homes than normal from which to choose.