With the pending Saturday arrival of the first wave of iPad tablet computers, Apple has retooled its iTunes store with an array of apps that cater to the new device.

Inman News’ own Kris Berg, a weekly columnist and real estate broker who mixes humor and sobering commentary about the state of the real estate brokerage industry, is the star of an iPad-ready app that awaits the device’s first-adopters.

"Keeping it Real (estate): A Guide to Life, Happiness and the Pursuit of Property," which features a collection of Berg’s writing and videos, was previously launched as a paid iPhone and Web app and has been reformatted as an iPad app.

Created by Vook.com, a company founded by Inman News Publisher and longtime innovator Bradley J. Inman that marries text with multimedia elements, Berg’s Vook iPad app is available for $5.99 (the iPhone version is available for $4.99).

Matthew Cavnar, senior director of content and acquisitions for Vook, said that the "Keeping it Real (estate)" iPad app, along with 18 others that the company has rolled out in this initial launch, has a new layout and features such as a single finger swipe to access the table of contents and to turn pages.

Users can also click on hyperlinks in the app’s text to call up Web pages as overlay screens, and can highlight text and send it to others via e-mail.

While some companies have built customized apps for the iPad, the devices can also run any of the more than 150,000 apps already available for the iPhone.

Zillow and ZipRealty are among the companies that have created iPad-ready real estate applications. Inman News columnists Gahlord Dewald (see column) and Teresa Boardman (see column) have written about the launch of the iPad, and its relevance to real estate professionals, in recent weeks.


What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect is LIVE next week! Join us and thousands of your peers from wherever you are.Register Today×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription