Learn Jay Thompson's formula for real estate competition

Brokerage model gives agents freedom

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Earlier columns have examined different strategies for competition, per Michael Porter’s much-cited business tome, "Competitive Advantage: Creating and Sustaining Superior Performance."

I described Keller Williams Premier as an example of "cost leadership," as defined by Porter, @properties of Chicago as an example of "differentiation," and The GoodLife Team of Austin as an example of a "differentiation focus."

In this final installment, we turn to an example of Porter’s "cost focus" strategy.

Let us remind ourselves how a focus strategy differs from generic broad-based strategies …