N-Play, an online offer and negotiation service for residential real estate listings, has launched in Atlanta, the company announced last week.

N-Play, which launched in Florida in 2008, lets homebuyers make nonbinding, anonymous offers on property listings. Agents using the service get an online offer management system that adds a "Make Your Offer" or "N-Play" button to each of their listings. Offers are nonbinding until both seller and buyer sign a purchase agreement as they normally would in a real estate transaction.

Through that button, buyers can make their offers, see how they stack up next to other buyers in real time, get seller feedback on contingencies like closing costs, and sign up to get updates on the offers for particular properties.

Raymond Morris, president of RE/MAX Greater Atlanta, said in a statement that N-Play provides transparency in the offer process "without jeopardizing anyone’s position. We believe it will help our sellers sell more quickly and at a higher price and buyers will pay only what the market will bear."

The brokerage is the first in Atlanta to include N-Play in its listings. N-Play plans to be in 10 markets by year-end, according to the announcement.

"For real estate agents this means reduced wasted time, higher close ratios and happier customers," the announcement said.


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