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6 rules for marketing and prospecting

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

"Scotty, I need warp speed in three minutes or we're all dead!""But, Captain, I'm givin' 'er all she's got!" My husband, a big fan of the arts, one who considers "Star Trek" to be our generation's greatest cinematic accomplishment, uttered these lines in response to another of my too-frequent meltdown moments. He was laughing at me."I can't do it!" I exclaimed, exasperated, a beaten pup facing too many deadlines with too few woman-hours at my disposal.What "it" was this time is not important. He knew that I would ultimately dispense with this obligation -- alive and on schedule. Just like the Starship Enterprise seemed to escape the alien tractor beams each week with nary a moment to spare, I too would emerge from this episode unscathed. Time. It's that thing we value most. It's a finite thing and, as Scotty liked to say, "You can't change the laws of physics." Why, then, do we tend to treat it with such contempt? Why do we te...