Could we raise the bar a hair?

Letters From the Home Front

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I received an e-mail this week that made me a little sad.

I was wrapping up a grueling, professional workday of target farming, prospecting and generating leads.

As I was ignoring phone calls and reciting my positive affirmations (I am the Neighborhood Specialist!), readying myself to analyze my capture and conversion rates before heading out to a listing appointment where I would talk smack about my competitors so I could get my sign with the picture of my very big head in yet another yard, I took a moment to read the message.