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Could we raise the bar a hair?

Letters From the Home Front

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

I received an e-mail this week that made me a little sad. I was wrapping up a grueling, professional workday of target farming, prospecting and generating leads. As I was ignoring phone calls and reciting my positive affirmations (I am the Neighborhood Specialist!), readying myself to analyze my capture and conversion rates before heading out to a listing appointment where I would talk smack about my competitors so I could get my sign with the picture of my very big head in yet another yard, I took a moment to read the message. It was a thoughtfully crafted, heartfelt message from a person who was planning a career change. Specifically, she was looking for a good real estate licensing school. "I'd be grateful if you could give me a tip as to which institution you believe might provide the most respected training," she wrote. "I know that on-the-job training is likely going to matter a great deal more, but I do want to start out with the best ...