Industry NewsTechnology

Break free from cookie-cutter real estate

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

One of the biggest challenges of the Information Age has been how to manage all that "new" information. And as the tools to produce new content have escaped from the professional newsrooms, recording studios and movie soundstages, the challenge has only gotten greater. People are inundated with data. Real estate is no different. Where property data was once presented by a human being to another human being who could help filter it down to relevant options, today most data is available all the time to anyone who cares to look. Lots and lots of real estate data is available. Making sense of it all isn't so easy. Most tools for presenting data, whether they are for houses or socks or cars or airline flights, offer the opportunity to group items together based on some shared characteristic. These are usually called "categories." Categories are a way for the site owner to present all that data in some way that makes it easier for the site visitor to make se...