Have you ever considered the conflicting messaging we espouse in our society around the prospect of quitting? American culture has adage after adage about persistence — i.e., not quitting — even in the face of dire adversity. Quitters never win, right?
Well, on the other hand, there’s just as much ado supporting strategic quitting as the counterintuitively smart thing to do. Quit while you’re ahead, and all that. Smart investors, entrepreneurs and even gamblers understand that risk and loss are part of the game, but they "know when to fold ’em" too — drawing a line after which they refuse to "throw good money after bad."