Finding the right home for real estate ads

The world is an increasingly mobile place

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SAN FRANCISCO — Finding a place to advertise online is easy — there are so many — but picking the right one for your business can be challenging, notes Greg Sterling, an analyst and blogger who has expertise in local media and search and mobile technologies.

"The world is getting more fragmented and difficult," he said during a presentation Thursday at the Real Estate Connect conference.

"There are lots of different ways to get exposure online. You need to be represented almost everywhere."