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Clinging to the social Web

Agent Reboot Speaker Profile: Derek Overbey

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Derek Overbey, senior director of marketing and social media for real estate search site Roost.com, will share his views on lead conversion and online marketing during a session at a daylong Agent Reboot conference next week. The Aug. 5 event in Los Angeles, which will be held on the campus of University of California, Los Angeles, is the second in a series of 12 events scheduled across the country through October that focus on the latest real estate-relevant technologies, social media strategies, and local housing market analyses. Overbey will take to the stage with Jason Lopez, director of interactive marketing for San Diego, Calif.-based Century 21 Award, and Eric Stegemann, director of business development for Orange County, Calif.-based Tribus Group, a real estate technology company. 1. What is the most important business lesson you learned in the past year? That genuine interaction can pay huge dividends both today and down the road. 2. What inspired you to pursue ...