Online marketing platform Postlets has announced a new mobile tool to streamline how consumers view listings on mobile devices. optimizes property listings for mobile devices by sizing them for small screens. Each mobile "vyoo" of a property features four tabs: 1. "Home," which includes property features and a description, including a photo and contact information for the listing agent; 2. "Photos," which calls up additional images; 3. "Map," which pulls up the address for the listing either on an embedded Google map or, for iPhone users, on the native Google Maps app; and 4. "Local," which includes information on local amenities provided by Walk Score and on local schools provided by

To see at work, compare this original listing on the Postlets site and its mobile version at In order to see the mobile version properly, the URL must be accessed through a smart phone. is currently optimized for iPhones and Android-based devices; the company plans to create optimized versions for BlackBerry, Nokia and other smart phones in the future.

A few differences between the original listing and the vyoo: because the vyoo has four tabs by default, the original listing’s "Features," "Website," and "Virtual Tour" tabs are not included. The map of schools under the original "Schools" tab is also not included. Instead, school addresses are listed.

Any real estate listing can be turned into a vyoo, including listings from a brokerage website or a single-property website, the company said. The free tool also provides real estate agents with shortened URLs that are easy to remember, such as, and is working on providing customizable URLs. will also provide a Quick Response ("QR") code for each listing, the company said. QR codes are two-dimensional bar codes similar to those found on retail merchandise. The coded images can be downloaded in PNG format and attached to print marketing materials so that consumers can scan them with their smart phones and immediately be taken to an online "vyoo" of the listing (view a sample).

The company also plans to offer printed goods in the future, such as sign riders, decals and fliers, that include a URL and QR code.

Agents can sign up for through Facebook, according to the company.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription