OpinionIndustry News

3 steps to better social media etiquette

Where to draw the line online

Editor's note: The following is a guest perspective. By TOM FLANAGAN We have all read inappropriate status updates from old high school friends or distant family members. But I am always slightly surprised to read a post from a real estate agent complaining about a client or writing something derogatory regarding an open house ... especially when that agent is hosting the event! Traditional social boundaries have changed. We are now "friends" with co-workers, supervisors and even our mortgage broker. It can be difficult to balance our personal and professional roles. Is it appropriate for a real estate agent to engage in conversation with a client's family and friends? Or better yet, what if potential clients are evaluating an agent based on the agent's conduct on Facebook or Twitter? Professionals should be conscious of their social media etiquette. Savvy real estate agents use these tools to engage and inform their audience -- not to post Farmville scores at...