Industry NewsTechnology

Mastering the social network

Realtor Notebook

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Last week I got to see a private screening of the film "The Social Network." It is the story of Facebook and its founder, Mark Zuckerberg. Zuckerberg is described as a hacker, a dropout and the world's youngest billionaire. The movie will be released to the masses next month. There is no doubt that Zuckerberg has programming skills, but his idea would not have gelled if he had not understood how a college campus works socially. Facebook was created for college students, and to join it members were required to have a ".edu" e-mail address. The film depicts Zuckerberg hacking into the computers at Harvard University and collecting the names and the faces of his classmates. He used the data to conduct a kind of social experiment. The experiment generated so much traffic that it caused Harvard's computer network to crash. Even though he is a giant when it comes to writing code and, of course, hacking, what drives the network isn't the code -- it is the hum...