Nothing sells second homes like nostalgia

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Good ideas come at you from weird places. Recently, I was reading the Wall Street Journal and came across a story -- no, not about real estate -- but about a bride who decided to get married at a summer camp called Camp Highlander in the mountains near Mills River, N.C. As it turns out, the 31-year-old bride had been a camper there for several summers while she was in middle school. In other words, her choice of location for her wedding was mostly driven by nostalgia for a pleasant time in her childhood. The concept kind of banged around in my head a bit because I had heard a similar story. It was when I cavorting on Mackinac Island, the little, no-cars-allowed summer spot between Lake Michigan and Lake Huron. The rental specialist there told me, "Quite a few people were here in their childhood and are now bringing their families up. We see this a lot." I recall him talking about one family where the husband had visited Mackinac Island as a boy with his famil...