Agent

Nothing sells second homes like nostalgia

Lure 'echo boomers' with financial, family benefits

The real estate event of the summer
Connect with other top producing agents at Connect SF, Aug 7-11, 2017

Good ideas come at you from weird places. Recently, I was reading the Wall Street Journal and came across a story -- no, not about real estate -- but about a bride who decided to get married at a summer camp called Camp Highlander in the mountains near Mills River, N.C. As it turns out, the 31-year-old bride had been a camper there for several summers while she was in middle school. In other words, her choice of location for her wedding was mostly driven by nostalgia for a pleasant time in her childhood. The concept kind of banged around in my head a bit because I had heard a similar story. It was when I cavorting on Mackinac Island, the little, no-cars-allowed summer spot between Lake Michigan and Lake Huron. The rental specialist there told me, "Quite a few people were here in their childhood and are now bringing their families up. We see this a lot." I recall him talking about one family where the husband had visited Mackinac Island as a boy with his famil...