Winning 'open house' strategies

Tips to avoid overexposure to the market

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Public open houses have been a mainstay of the home-sale market for decades. During the peak market years, buyers often wandered through an open house and bought it, even though they had no intention of buying. Impulsive homebuying is rare today.

Open houses can still be used effectively to draw prospective buyers to your home. To eliminate open houses from your marketing strategy because you find them inconvenient or risky could be a mistake. You can also overuse open houses and generate a negative image about your home. Too many open houses can cause the listing to become shopworn.