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From The Real Deal

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Dive into the latest Technology affecting RE, July 17, 2018

NEW YORK — Last month, Prudential Douglas Elliman agent Ellen Rick got an unexpected e-mail.

"A very nice young man e-mailed me and said, ‘I wanted you to know that you’re being trashed on StreetEasy,’ " Rick recalled. Unbeknownst to her, a StreetEasy.com user had created an online discussion board entitled "Deception by Elliman broker, Ellen Rick."

The comments pointed out that two of Rick’s listings at 30 Fifth Avenue — units 4A and 10H — displayed the same photos. StreetEasy users thought she was trying to pull the wool over their eyes, but Rick said the photographer that shot 10H had mistakenly loaded the photos for 4A as well. She immediately called the photographer to fix the snafu.