Industry NewsTechnology

Look beyond brand for Web stats

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Analyzing your website traffic is crucial. It can help optimize your marketing efforts, improve usability, and most importantly, convert visitors to leads. There are many analytics applications available. I utilize Google Analytics, which is free and easy to use. It is also integrated into many other Google products, including its AdWords advertising platform. This post at the Google Analytics blog, "Back-to Basics: Non-Brand Keywords," offers a brief and easy tutorial on how to view your non-brand keyword traffic -- this is traffic that comes to your site after entering search terms that do not incorporate your company name or brand name. Here are the steps: Log in to your Google Analytics account. Under "Traffic Sources," click the "Keywords" report. Select "Excluding" from the filter keyword menu, located at the bottom of the table, and type in your name or a company or brand name. You can filter multiple words and phrases by...