Improve your website's usability

Do-it-yourself testing tips

With so many technology gizmos, mashups and widgets at a broker’s fingertips, it can be especially tempting to add more bells and whistles to the company’s website and toolkit.

However, eliminating clutter and tweaking, testing and refining a website or tech tool to boost its ease of use — or usability — can lead to dramatic improvements.

In Steve Krug’s "Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems," he notes a common mistake: "One of the things people are often tempted to do when there’s a usability problem is to add something."