BrokerageIndustry News

Realtor’s role: realism or razzle-dazzle?

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

During a recent family holiday gathering, I found myself in the middle of a perilous debate. I was asked to stand on the end of a crumbling gangplank over frothing waves and bloodthirsty sharks and answer dreaded questions of which I had no answers -- at least not the answers that would have saved me from tripping over a rotten board and falling headfirst into the raging seas (i.e., eggnog). What really threw me off balance were the three hats I had to juggle as the gangplank bobbed up and down: daughter of a homebuilder, wife of another homebuilder, and Realtor. These are difficult hats to wear any day -- but when you need to switch in and out of them quickly, you might as well just jump in the punch headfirst. It began innocently enough. My father was excited to share that he was going to be installing some new kitchen ranges in his spec homes -- really, really special ranges manufactured and designed in France. These were no Amanas; not Wolff, not Viking. Not even La C...