Alisha Alway Braatz, Author at Inman

Alisha Alway Braatz

Contributor

Alisha Alway Braatz is a buyer's broker with Coldwell Banker Advantage One Properties in Eugene, Ore. She graduated from Pepperdine University with a degree in Advertising and Creative Writing. She really, really wanted to have Miami Herald humor columnist Dave Barry's job, but apparently there were already too many journalists writing about exploding squirrels. While that job was taken, she still mixes humor into her columns -- she has performed as a comedian and wrote a weekly humor column in the real estate section of her hometown newspaper in Bend, Ore. She traveled the world and pretended to be a competent nanny in Italy before returning to the U.S. and begrudgingly earning her real estate license in the best-market-ever-in-a-million-years. (Begrudgingly, because her father is a homebuilder and “real estate” was the last thing on earth she would actually consider as a career. That, and she would never, ever marry a builder. So, it wasn’t long before she was a broker and had married a general contractor who drove a large red pickup truck.) Alisha can’t deny she loves new construction -- the process, the design, and the products. She is thrilled to educate homebuyers about the construction of a house and help them navigate the home selection process. She has written for the Bend Bulletin, Lake Oswego Review, and has been quoted in the Oregonian newspaper. She doesn’t have a TV Show ... yet.

Alisha Alway's Stories

How to pull off a real vacation from real estate

Vacation. That’s a funny word, isn’t it?

Apr 17

Moving beyond 'going it alone'

When I started out in real estate, I had big dreams — fancy cars, slick suits, velvety leather briefcases brimming with new listings — but I had no clear idea of how to get from li’l ol’ me, to power broker.

After a few years in the business, I observed that as agents became busier, they employed assistants. But there didn’t seem to be a standard protocol that said, “This is how you hire an assistant.”

Some subscribed to a virtual assistant program online. Others created “teams.” And some hired transaction coordinators and marketing assistants ad hoc.

Apr 3

Don't even think about winging 'The Talk'

Pricing listings is all about research and preparation

Mar 27

How to tell if you're cut out for real estate

Take my test to find out if you'd be a superstar Realtor, or fail miserably

Mar 20

Prospecting is dead -- long live 'target networking!'

Call people you know, ask for referrals, and feed your fan base

Feb 20

Old-school prospecting is dead

Instead of cold calling, practice relationship building