BrokerageIndustry News

Information overload

From The Real Deal

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Editor's note: This article is reposted with permission by The Real Deal. View the original article. By KATHERINE DYKSTRA NEW YORK -- The real estate industry is awash in information, from blogs to market reports, and brokers are increasingly the ones left to figure out what makes sense, for themselves and their clients. It can make them smarter and better brokers -- or leave them more confused. "It's difficult to gauge what's important, what's not important, what's accurate, what's not accurate," said Leonard Steinberg, managing director at Prudential Douglas Elliman, who has written about the overload phenomenon in his monthly newsletter, "Luxury Letter." "There's a whole bunch of information that is disseminated with an agenda," he added. "I know brokers who throw up their hands and say, 'It's too much.' " The biggest problem with all this information is not that it exists, but that it's often contradicto...