Selling real estate to children

Your clients may be younger than you think

I am one of those girls who secretly loves tabloid fodder. Sure, I may roll my eyes while in line at the grocery store, but as soon as I get to the gym I run over to the magazine rack and steal at least four copies of People for the elliptical. And I’m betting I’m not the only one with TMZ in my "Favorites" bar.

Some top producers are reading this now and thinking, "Oh! Well, she doesn’t have enough to do, obviously!" But that’s not it at all. I have come to discover that checking in on Justin Bieber periodically throughout my day has actually helped me understand my buyers better. Because if you haven’t already noticed, buyers are doing things differently these days.

My aha moment occurred three weeks ago at Fitness Forever. Under celebrity quips of the day, Katie Holmes was quoted about her apparel choices: "Many times, I’ll be getting ready for an event and I’ll ask her (Suri, age 4) what she thinks. She goes, ‘Definitely those,’ and she won’t let me leave unless I’m wearing what she wants me to wear. She has great taste and I want to make her happy!"