Mashable COO excels in brave new media world

Real Estate Connect keynote speaker profile: Adam Hirsch

While keeping the technology systems humming for a boutique Manhattan real estate firm during the heyday of the latest real estate boom, Adam Hirsch found the time to check up on some online real estate and tech sites.

As director of business affairs for Peter Ashe Real Estate, Hirsch said he was "an all-in-one office/IT department/secretary/administrative assistant/Web design kind of guy," a sharp career turn from his earlier aspirations to be a cook.

"I started reading a lot of blogs," Hirsch recalled. "I started reading" The firm became a pioneer advertiser on the real estate blog.

Hirsch, a Cornell University graduate, later changed firms, working as director of operations for NYC Living Realty, and continued to follow several real estate and tech blogs. "I started reading social networking pieces. That led me to Mashable."