Realtor texting tool a win-win

Buyers get immediate listing data, agents get leads

Anne Lakusta, a team leader for the Keller Williams Dallas Metro North office, was sitting at a football game when an advertisement flashed on the Jumbotron. If you text a certain number, you get a coupon for a free taco.

At first Lakusta wondered, "Gee, how does that work?" And then the metaphorical light bulb flashed above her head: Although the real estate world hadn’t tapped the power of the text message, a similar concept could be used in her industry.

She went back to her office, talked with her fellow agents and then contacted DMX Inc., an Austin, Texas, company that creates experiential marketing services including mobile messaging.

The result was Realty Text Program, an interactive advertising and lead-generation platform that was unveiled this past November by the North Dallas offices of Keller Williams. The easy-to-use tool helps connects buyers and sellers using text messaging and integrates with MLS (multiple listing service) data systems.