BrokerageIndustry News

Realtor association mergers: easier said than done

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This is the final installment in a two-part series detailing the consulting work former Realtor association executive Jerry Matthews is conducting for the National Association of Realtors to facilitate association mergers.Realtor association exec-turned-consultant Jerry Matthews says that when he's working with associations that want to explore mergers, he can "get them to the preacher," but "it's up to them to get married."Although there are compelling reasons for Realtor associations to consider consolidation, there's also no shortage of issues that can derail merger talks -- even after they're well under way.Having an objective third-party mediator "is probably the biggest thing" determining whether merger talks will succeed or fail, he said."When one member tries to drive the process, they are biased or perceived as biased," Matthews said. "When you have negotiations between parties, one of the parties can't be the f...