Industry NewsTechnology

Real estate agent reinvents herself as tech diva

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Editor's note: Inman News is profiling a series of tech-savvy agents who are using mobile technologies to bring their office to the field, keep in touch with clients, and push forward the transaction process. Send an e-mail to press@inman.com to tell us how you or a real estate colleague excels in tech mobility. In 2010, after owning what she describes as a "fairly traditional" real estate brokerage in Stockton, Calif., for 15 years, Nicole Truszkowski decided to reinvent herself. She chose to become a technology and social media diva. She figured she might as well. The recession had whacked the luxury-home niche that was her specialty at the brokerage she owned, so she decided to relocate to California's Monterey Coast -- her "favorite place in the world" -- and affiliate with Sotheby's International Realty in Carmel. Sensing a relative dearth of tech-savvy agents who cater to international buyers in her new market, she leapt into Facebook, Twitter, b...