In 2010, after owning what she describes as a "fairly traditional" real estate brokerage in Stockton, Calif., for 15 years, Nicole Truszkowski decided to reinvent herself.
She chose to become a technology and social media diva.
She figured she might as well. The recession had whacked the luxury-home niche that was her specialty at the brokerage she owned, so she decided to relocate to California’s Monterey Coast — her "favorite place in the world" — and affiliate with Sotheby’s International Realty in Carmel.
Sensing a relative dearth of tech-savvy agents who cater to international buyers in her new market, she leapt into Facebook, Twitter, blogging, texting, online lead-management, and an avalanche of apps that she said make her job easier — yet nonetheless absorb hours of her workday.