Industry NewsTechnology rolls out pricing tool

Reports include data for comparable homes under contract

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Real estate search site has launched a paid service that estimates a home's value for potential homebuyers and sellers, the site announced today. The site's Real-Time Home Value Estimator generates individual property reports that include price information for comparable homes that are under contract, have been recently sold, and are for sale. Users have the option to exclude pricing data from foreclosures and other distressed properties.They can also adjust value according to factors such as neighborhood popularity, quality of school district, and property amenities, the company said. "For ... $40, homeowners can get the information they need to decide if they can afford to sell, and if so, for how much. This is also a powerful tool for buyers, who can quickly get a valuation snapshot that positions them to make a strong offer likely to be accepted," said Eddie Tyner, general manager of, in a statement. The tool also graphs the relations...