Use animal instincts to win in the business world

Book Review Title: "Surviving Your Serengeti: 7 Skills to Master Business and Life" Author: Stefan Swanepoel Publisher: Wiley, 2011; 176 pages; $21.95 Various clichés have been used to describe the recessionary market. The seemingly lawless nature of today's real estate transactions has brought to mind for many the Wild West. Others might say, more generally, about the economy at large, that "it's a jungle out there." Longtime real estate industry analyst Stefan Swanepoel appears to agree with the latter assessment; to help us all navigate this jungle, Swanepoel has just published "Surviving Your Serengeti: 7 Skills to Master Business and Life." "Surviving Your Serengeti" is a parable. It's a modern-day, fictional story about very lifelike characters: regular old Americans who have had a rough go of things lately. There's a retiree-turned-real estate broker and his wife/business partner whose business has been hard hit by the hous...