Real estate agents and mortgage brokers should be able to use online coupon services like Groupon to generate leads, although building a large enough subscriber base will present challenges, according to "social commerce" consultant Pat Kitano.
Kitano, the founding principal of Domus Consulting Group, blogs that a "real estate Groupon" would have the same mission as other online lead-generation techniques — "driving the active client out of the woodwork" — by offering cost savings.
He notes that there’s already a collective buying platform for real estate, HouseTipper, that works like Groupon. HouseTipper says it negotiates discounted deals with developers, real estate agents and property managers. A minimum number of vouchers must be sold before the deal is "tipped," the consumer is charged, and coupons sent by email.