Coldwell Banker launches iPad app

Franchisor also rolls out interactive advertisement

Coldwell Banker Real Estate has launched both a mobile application and an interactive advertisement for the Apple iPad, the franchise giant announced Monday.

Coldwell Banker’s free iPad app allows users to search for property listings, agents, and local franchise offices in either map or list view. The app highlights the company’s "On Location" videos that feature agents, listings and local communities in search results.

"Two years ago, we entered the video content world with our Coldwell Banker On Location YouTube channel, and we now have more than 40,000 agent, community and listing videos on the site. We set out to combine this content with iPad’s ability to deliver a great video experience,"