Web logs and the evolution of real estate marketing

Letters from the Home Front

Back when Facebook wasn’t for business, before Twitter was born, and in the days when we were still throwing our checkbooks at the classified sections of our local newspapers because people actually read them, I started a blog.

It wasn’t such a big deal, this little Web log. And the whole idea didn’t come to me in an epiphany of forward-thinking genius. Rather, it was just Experiment No. 372 in my ongoing struggle to differentiate myself and my business from the 85 million other licensed real estate agents in my market area.

I had no idea what I was doing. I didn’t even know what "it" was. I just knew that I had been hearing stuff — that my once novel, static website was now as common as the cheap seats at a royal wedding, and that the process of not only achieving success in this business but hanging onto it is just that — a process.

So I Googled "How to create a Web log." I did this right after I Googled "What is a Web log?" Then, armed with pages of printed how-tos with mysterious instructions involving foreign terms like "server" and "WordPress," I removed the children and domestic animals from the profanity zone and created my masterpiece.