Cheryl Russell is a professional demographer. Her job, which she does well, is to notice certain trend lines in statistical data. I became familiar with her and her blog, "DemoMemo: Demographic Trends with Attitude," when someone forwarded me one of her March blogs with the headline, "Steep Decline In Homebuying Among Young."

That’s the kind of trend lines that catch my attention — especially when I had seen nothing else about that subject from the traditional housing or census reports. I gave Russell a call, but before asking her about that particular blog, I was curious how one gets to be a professional demographer.

It wasn’t all that difficult. She went to Cornell University, where she earned her master’s degree in demography — who knew there was such a curriculum? Soon afterward, she became editor of American Demographics. I missed that one also; gee, I need to get out more.

Then she moved to the Boomer Report. For the last 20 years she has been working for New Strategist publications, which she tells me produces demographic reference tools.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top