I decided to call Daniel Burrus, entrepreneur and technology forecaster, because I saw that he was going international with his suite of iPhone and iPad apps, which includes Complete Homes and Complete Rentals. However, once I got him on the phone, we spent a lot more time discussing how he transformed his company’s apps business into a marketing tool for Realtors.
Burrus is one of those fascinating people who attempt to stay five steps ahead of the market. His company, Burrus Research, seeks out global innovations in all areas of technology, and, as he told me, "I developed a model 26 years ago for predicting technology change, and I’ve been extremely accurate."
He founded five other companies, including Visionary Apps LLC, which creates smartphone and tablet tools.
"I didn’t start out thinking real estate," he said. "When I looked at where things were going, there were few business apps. I came up with 100 apps I wanted to create: things such as supply chain and logistics apps. But the first apps I decided to create were for real estate because I found there were 120 million searches a month for foreclosed homes and there were no foreclosure apps." His solution: the Complete Foreclosures app.