Taking real estate data to the next level

New service one-ups MLS by offering in-depth mortgage info

Last year, Melissa Data turned 25. A much belated happy birthday.

Why am I celebrating Melissa’s birthday now? Well, because Melissa isn’t a woman — Melissa Data is a company based in Rancho Santa Margarita, Calif., and, readers, you wouldn’t be the first to be confused.

As Greg Brown, Melissa Data’s marketing director, tells me, not a trade show goes by without someone asking, "Where’s Melissa?"

Secondly, I’m celebrating Melissa Data’s birthday because this year the company is pushing into the business of supplying detailed property and mortgage data online.

The founder of Melissa Data wasn’t trying to be elliptical. He actually just named the company after himself, Raymond Melissa.