Taking real estate data to the next level

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Last year, Melissa Data turned 25. A much belated happy birthday. Why am I celebrating Melissa's birthday now? Well, because Melissa isn't a woman -- Melissa Data is a company based in Rancho Santa Margarita, Calif., and, readers, you wouldn't be the first to be confused.As Greg Brown, Melissa Data's marketing director, tells me, not a trade show goes by without someone asking, "Where's Melissa?" Secondly, I'm celebrating Melissa Data's birthday because this year the company is pushing into the business of supplying detailed property and mortgage data online. The founder of Melissa Data wasn't trying to be elliptical. He actually just named the company after himself, Raymond Melissa. Although Melissa's forefathers may have been from Italy, Melissa, boasts California roots. After graduating from Long Beach State University in the late 1960s, he spent the next decade founding a series of alphabet-weary companies -- Eikon, Printronix, Trilog -- that advanced the te...