SAN FRANCISCO — Giving agents the tools to manage customer relationships and transactions on the go allows brokerages to cut overhead spent on office space and support staff — even if they have no desire to replace their brick-and-mortar digs entirely for "virtual" office space.

"I don’t think we’re a traditional brick-and-mortar (brokerage), or virtual," said Gurtej Sodhi, chief information officer and vice president of Crye-Leike Real Estate Services. "We don’t like to be classified (as either) —

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top