Chipping away at bricks and mortar

Big brokerages cutting office space without going entirely virtual

Need to build a stronger brand?
Just a few seats left for ICSF Indie Broker Summit, July 17

SAN FRANCISCO — Giving agents the tools to manage customer relationships and transactions on the go allows brokerages to cut overhead spent on office space and support staff — even if they have no desire to replace their brick-and-mortar digs entirely for "virtual" office space.

"I don’t think we’re a traditional brick-and-mortar (brokerage), or virtual," said Gurtej Sodhi, chief information officer and vice president of Crye-Leike Real Estate Services. "We don’t like to be classified (as either) —