The all-star real estate client

How to work through those multiple personality issues

Get smarter. Grow your referral network at Inman Connect San Francisco
Limited seating still available, July 17-20

There exist in the world four basic personality types. I expect all Realtors know this because our brokers hire expensive speakers to tell us whether we are "Labrador retrievers" or "tigers," so we then can identify our clients as "owls" or "Guinea fowl."

Each client of ours has a unique way of looking at the world, and we, as amateur sleuths, must jump into step with the client and speak the right "language" to make a sale.