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The future of mobile apps and the mobile Web

Is a native app the best bet for your real estate business?

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On Nov. 9, 2011, Adobe finally announced that it would no longer develop its Flash Player for mobile browsers. Danny Winokur, vice president and general manager, interactive development at Adobe, stated, "HTML5 is now universally supported on major devices, in some cases exclusively. This makes HTML5 the best solution for creating and deploying content in the browser across multiple platforms." The announcement had many pundits not only contemplating the future of mobile app development, but the future of the Adobe Flash desktop Web browser plug-in, as well. Ultimately, the announcement paves the way for open Web standards. Mobile Internet usage is projected to surpass desktop Internet usage by 2014. As a real estate professional, have you optimized your website and content for the Post-PC era? Have you been contemplating whether to create a native app vs. a Web app? A native app is developed in a specific programming language (Java for Android and ObjectiveC for...