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20 lessons learned in 6 years of real estate blogging

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I started my business blog six years ago last October, but more importantly I kept at it and am fast approaching 2,500 posts. From the very start, my approach to blogging has been different. When I started the St. Paul Real Estate blog, I had to explain what a blog is. My idea of blogging for business was not yet embraced by the real estate industry when I began, but it has proven to be an inexpensive and effective way to reach consumers who may already be searching the Internet looking for real estate and real estate agents. There were experts who told me that the scope of my blog was too narrow because it is a local blog for consumers and not a national blog for the real estate industry. While some of the popular real estate blogs and websites are written for real estate professionals, my target market is much smaller and closer to home. The people who read my blog are neighbors, friends, members of the local media, and community leaders. My competitors read it, too, an...