BrokerageIndustry News

Back to basics: yard signs and newspaper ads

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Are you getting the best return on your marketing dollars? The only way to tell for sure is to track your leads. While everyone says you have to be using social media to generate leads today, this may not be the case for your specific market. I recently reviewed the tracking for an agent's lead generation sources for the last 12 months. Based upon your personal experience, which of the items on this list would you predict to be this agent's top three lead producers? 1. Two-line open house ad in a local paper. 2. Best-buy ads in local paper. 3. Agent's personal video. 4. 12-month postcard program. 5. Company website 6. Property search from agent's website 7. Cable television ad campaign 8. Yard sign Of the 1,537 responses to this agent's marketing over a 12-month period, the top three lead generators were:yard signs (71.7 percent);best-buy ad campaign in the local paper (15.6 percent); andcompany website (9 percent).All the other categories produced less than 1 percent each. ...