3 ways to win 'life change' clients

Seniors, first-time buyers and divorcees all have unique needs

While lifestyle marketing was a hot new trend in 2011, life-change marketing is the hot new trend for 2012. If you’re ready to generate more leads from your marketing efforts, addressing these two trends is critical to your success.

Life changes have always been a major factor that influences when people move. Marriages, divorces, job transfers, births and deaths are almost always triggers for a shift in where and how people live.