If you're still posting your listings and marketing yourself on your Facebook profile page, stop! The play for 2012 is to move your marketing efforts to your business page, but not by using the traditional marketing approaches. Stacey Harmon has a smart new book out that answers the question, "I have a Facebook business page -- now what do I do with it?" Harmon's answer is 125 terrific content ideas, complete with samples from actual agents, what they said, the types of pictures they used, and the overarching business strategy. Her book, "Facebook Page Marketing: Content Strategies for Real Estate," shows you how to create a Facebook business page that will consistently generate leads for your real estate business. Here are just five of the strategies that Harmon suggests that you can use to create an effective Facebook Business Page. 1. General guidelines According to Harmon, "Higher engagement means higher visibility for your content. The go...
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