The coming year will see an increased scrutiny of the value of real estate listings syndication; a renewed debate around broker control of listings data and its distribution channels; and a rising demand among consumers and real estate professionals for higher-quality data, according to more than a dozen industry experts contacted by Inman News. A coming wave of syndication withdrawals? In November, HomeServices of America subsidiary Edina Realty Inc. announced plans to pull listings from Trulia and Realtor.com, reigniting a debate over the pros and cons of syndicating listings to third-party sites. Edina Realty's syndication withdrawal may be among the first in a coming wave where brokerages and multiple listing services decide to syndicate real estate listings only to sites that provide the most value, some experts said. Edina's move, and a similar withdrawal by Shorewest Realtors in 2010, may be "just the tip of the iceberg," said Michael Audet, founding partner at ...
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