Industry NewsNews Brief

Startups offer lead-tracking, transaction management tools

'New Kids' strut their stuff at Real Estate Connect NYC

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

NEW YORK -- Being the new kid on the block sometimes comes with baggage, but not at Real Estate Connect, which put five up-and-coming companies on stage Wednesday and gave them an opportunity to show off in front of a crowd.It's a tradition at Connect to single out five startups -- designating them as the New Kids on the Block -- and this year the conference also gave them the opportunity to do a real-time, five-minute demo of their product.The current crop of New Kids on the Block offered tools for transaction management, leasing, lead-tracking, and more. The is a reputation-management service for landlords and leasing agents. RealSatisfied surveys consumers to gauge their experiences and satisfaction with leasing agents.With the inquiry coming from a third party, rather than from the leasing company itself, "customers are more likely to give it to us straight," explained Chris Drayer, chief marketing officer. "The reports recogni...