Remember, real estate is a business

Letters from the Home Front

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Luxury Connect | Oct. 16-18 | Beverly Hills

This week I received a call from a gentleman requesting a little volunteer work on my part. These calls are not uncommon. They usually involve a request for a market analysis to support a property tax appeal, and we are happy to help.

We help as a matter of goodwill — what you might call "business development" — with the hope that they will remember us if they ever do need to buy or sell a home.