HTML5 video for real estate: it's here, and so are consumers

Make this standard the cornerstone of your content strategy

John Hrvatin, program manager lead for Microsoft’s Internet Explorer, says the move toward a "plug-in-free Web" is already in progress.

"Any site that uses plug-ins needs to understand what … customers experience when browsing plug-in-free. Lots of Web browsing today happens on devices that simply don’t support plug-ins. Even browsers that do support plug-ins offer many ways to run plug-in-free."