Market Leader to provide CRM for Century 21 agents

Deal could pave the way for agreements with other Realogy franchises

Market Leader Inc. has landed a two-year contract worth at least $2.55 million to provide a marketing and customer relationship management (CRM) platform for Century 21 Real Estate agents.

The marketing platform will be provided free to 60,000 U.S.-based Century 21 agents, and include integrated components for CRM, lead follow-up, marketing design for print and email, and office dashboards.